There already are so many blogs on search why another? (just check out the blogroll on searchengineland.com)
There are at least a couple of reasons.
Information Retrival (or IR) is not exactly search. It is search and more. Much more.
Semantics aside, there is a second and probably more important reason: none of all those blogs discuss the [...]
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This is a blog primarily focussed on the subjects of Information Engineering—Retrieval, Extraction & Management, Machine Learning, Scalability and Cloud Computing.